Vetements

Vetements is a fashion brand founded in 2014 by Georgian designer Demna Gvasalia and his brother Guram. Known for its oversized silhouettes, deconstructed designs, and ironic take on luxury, the brand quickly gained global recognition. Vetements challenges traditional fashion norms by reinterpreting everyday clothing with high-fashion elements. The brand became famous for its DHL logo T-shirts, exaggerated proportions, and collaborations with major brands like Levi’s and Reebok. Though Demna left in 2019 to focus on Balenciaga, Vetements continues to push boundaries under Guram’s leadership.